Surfaced for law firms
The best case for your firm starts with being found.
Personal injury, family law, criminal defense, estate planning — whatever you practice, your next client is searching for it right now. Surfaced makes sure they find you, not the firm down the street.
What we hear from law firms
Sound familiar?
The problem
"We rank for our firm name, but not for the cases we handle."
People don't search for your firm when they need a lawyer. They search "personal injury attorney [city]" or "DUI lawyer near me." If you don't have pages targeting those practice areas in those locations, the leads go to firms that do.
How Surfaced helps
Surfaced identifies every practice area + location combination with search demand and generates dedicated, optimized pages for each. Family law in Minneapolis, criminal defense in St. Paul, estate planning in Edina — each with its own page, ranking independently.
The problem
"We're competing with firms that spend $10,000/month on ads."
Legal keywords are among the most expensive in Google Ads — $50-200 per click for personal injury, DUI, criminal defense. Competing on paid search is a war of attrition that favors bigger budgets.
How Surfaced helps
Organic search is the counterweight to paid. Surfaced builds the content that ranks without paying per click. Every page that ranks organically is a lead that didn't cost you $100 in ad spend. And unlike ads, organic rankings compound over time.
The problem
"A negative review from a difficult client is hurting our reputation."
Legal work is emotional. Clients who lose a case or face a bad outcome sometimes leave reviews that don't reflect your work. One unanswered negative review can shape perception for months.
How Surfaced helps
Professional, bar-compliant review responses drafted automatically. Measured, empathetic, and carefully worded to protect your reputation without creating ethical issues. You approve, and it posts directly to Google via the API.
The problem
"Our website was built by a marketing company and hasn't been touched since."
Most law firm websites are brochure sites — built once, paid for, and abandoned. Meanwhile, search algorithms have changed, competitors have optimized, and your site is falling behind.
How Surfaced helps
Surfaced replaces the static brochure with a site that grows. New practice area pages, location pages, and educational content published continuously. Your site gets stronger every month instead of aging.
What you get
Built for legal practices
Practice area pages
Dedicated pages for every area you practice — personal injury, family law, criminal defense, estate planning, business law. Each optimized for the terms potential clients search.
Location-specific landing pages
Serve multiple jurisdictions? Each city and county gets its own page. "Divorce attorney Hennepin County" and "DUI lawyer Ramsey County" rank independently.
Review response automation
Bar-conscious AI-drafted responses posted directly to Google via the API. Professional, measured, and careful with language. Protects your reputation without creating ethical exposure.
Google Business Profile posts
Weekly posts about your practice areas, legal insights, and community involvement — generated and published directly to your GBP via the API. Keeps your listing active and positions your firm as engaged and accessible.
Competitive keyword tracking
See exactly where you rank against competing firms for high-value terms. Track movement over time and identify opportunities where you can overtake the competition.
AI search readiness
When someone asks an AI assistant "I need a lawyer for X in [city]," your firm is structured to be recommended. The way people find legal help is changing — your content is ready.
Ready?
Your business deserves
to be found
Local search is shifting faster than most businesses realize. Get ahead of the change — before your competitors figure out what it means.
No commitment required. Let's talk about what Surfaced can do for you.