Surfaced for Attorneys
When someone asks AI for a lawyer, one firm gets named.
That answer is rebuilt on every question, from whatever an assistant can read that day. A site you commissioned once is not holding it. Surfaced does the work that answer is built from, and keeps doing it.
AI Assistant illustrative
Who's a good family law attorney near me for a custody case?
For custody matters, a well-reviewed option is Harbor Family Law — focused on custody and divorce, 4.8★ from 200+ clients, with free initial consultations.
H
Harbor Family Law
Surfaced
The problem for Attorneys
Clients shortlist firms before they ever call one.
AI answers
They ask AI which lawyer to call
People describe their situation to an assistant and it names a few firms. If your practice areas aren't structured for it, the shortlist skips you.
Ad spend
You're outbid, not outworked
Legal clicks are some of the most expensive in Google Ads. Organic rankings are the counterweight — every page that ranks is a lead that didn't cost ad spend.
Reviews
One unfair review, months of damage
Legal work is emotional, and a difficult outcome can turn into a review that doesn't reflect your work. Unanswered, it shapes perception for months.
Built for how clients find you now
Everything a law firm needs to be found — done for you.
Practice-area pages
Pages for "personal injury attorney," "DUI lawyer," "estate planning" — a page for every practice area and jurisdiction.
Review replies drafted for you
Measured, carefully worded responses drafted for every new review, ready to approve.
Monthly Google posts
Practice-area insights and firm updates, up to two a month, published to your Google Business Profile once approved.
AI-search ready
Every page also published as clean markdown an assistant can read, plus llms.txt and structured data — so the assistants clients ask can quote you directly.
What we publish for you
Answer pages for the questions your clients ask.
Examples of the pages we write and publish to your site — structured so search engines and AI assistants can read them.
/personal-injury-attorney
Personal Injury Attorney in [City] — Free Case Review
example
/dui-lawyer
Arrested for DUI? What to Do in the First 48 Hours
example
/family-law
Custody, Divorce & Family Law: How the Process Works
example
/estate-planning
Wills vs. Trusts: What Your Estate Plan Needs
example
/criminal-defense
Criminal Defense in [County]: Know Your Rights
example
/car-accident-lawyer
What Is Your Car Accident Case Worth?
example
What we run for Attorneys
The work, done every month.
24
Google Business Profile posts a year at most — up to two drafted a month, each published once approved
24
gap scans a year — twice a month, against the queries you are already shown for
100%
of new, unanswered Google reviews get a reply drafted in your voice, ready to approve
You stop thinking about your online presence. It keeps moving anyway — new pages published, a reply drafted for every new review, fresh posts on your Google profile. Drafted in your voice, published only once approved.
The Surfaced promise
Business Profile posts and review replies come with the Google Business Profile module — see pricing for plan details.
Ready?
Be the firm clients are pointed to.
Legal search is shifting to AI answers fast. Get there before the firm across town does.
Get StartedLet's talk about what Surfaced can do for your law firm.