Surfaced for home services
You're booked solid by word of mouth. Imagine what happens when search works too.
Plumbers, electricians, HVAC techs, and contractors — your best customers find you through Google, not the Yellow Pages. Surfaced builds your site, manages your reviews, and keeps your online presence growing while you're on the job.
What we hear from home service businesses
Sound familiar?
The problem
"We get most of our work from referrals, but that's not enough anymore."
Word of mouth built your business, but it doesn't scale. When someone's furnace dies at 10 PM or their basement floods, they're not calling a friend — they're searching Google.
How Surfaced helps
Surfaced builds and continuously optimizes your site for high-intent local searches — "emergency plumber near me," "HVAC repair [city]," "licensed electrician." The pages that capture those searches are created automatically based on real keyword demand in your service area.
The problem
"We serve six cities but our website only mentions one."
You drive an hour for jobs, but your site doesn't reflect your full service area. Each city you don't have a page for is a city where you're invisible in local search.
How Surfaced helps
The system identifies every service + location combination with search demand and generates optimized pages for each. Furnace repair in Edina, drain cleaning in Bloomington, electrical panel upgrades in Plymouth — each with its own page, ranking independently.
The problem
"A competitor with worse work has more reviews and shows up first."
Google rewards businesses that actively manage their online presence. An unanswered review, an inactive Google listing, or a stale website signals to the algorithm that you're not engaged.
How Surfaced helps
Every Google review gets a professional, AI-drafted response that posts directly via the API after your approval. Weekly GBP posts publish automatically. New content deploys continuously. Your online presence stays as active as your business.
The problem
"I don't have time to manage a website — I'm running jobs all day."
You're in the field from 7 AM to 6 PM. The last thing you want to think about when you get home is your website or Google listing. But if no one's managing it, it's falling behind.
How Surfaced helps
Surfaced handles everything. You get an email when something needs your approval — a new page, a GBP post, a review response. One tap to approve, one tap to reject. That's it. The rest happens automatically.
What you get
Built for contractors and trades
Service + location pages
Every combination of service and city you cover gets a dedicated, optimized page. Plumbing in Minneapolis, HVAC in St. Paul, electrical in Eagan — each ranking independently.
Review response automation
Professional responses drafted and posted for every Google review via the API. Positive reviews get a thank-you that reinforces your services. Negative reviews get a measured, professional reply. You approve, we publish.
Google Business Profile posts
Weekly posts generated and published directly to your GBP via the API. Seasonal services, completed projects, and service area coverage — keeping your listing active without you touching it.
Emergency service visibility
Track and optimize for high-intent emergency keywords — burst pipe, furnace out, power outage. The searches that turn into same-day jobs.
Technical SEO audits
Automated site health checks catch broken links, missing metadata, schema issues, and slow pages before they cost you rankings. Issues flagged, fixes deployed.
AI search readiness
When homeowners ask AI assistants for a recommendation, your business is structured to be cited. The next generation of "near me" searches is already here.
Ready?
Your business deserves
to be found
Local search is shifting faster than most businesses realize. Get ahead of the change — before your competitors figure out what it means.
No commitment required. Let's talk about what Surfaced can do for you.