Surfaced for medical practices
Patients are searching for the care you provide. Make sure they find you.
Chiropractors, physical therapists, wellness clinics, and specialty practices — your patients start their journey with a search. Surfaced makes sure that search ends at your door.
What we hear from medical practices
Sound familiar?
The problem
"Patients choose based on Google reviews, not clinical quality."
You spent years in school and thousands on continuing education. But a patient comparing two practices will choose the one with more reviews and better ratings — every time. Online reputation is the new referral.
How Surfaced helps
Every Google review gets a professional, HIPAA-conscious response drafted by AI. Approve with one click and it posts directly to Google via the API. Review sentiment tracking shows you trends over time. Your reputation stays actively managed without burdening your front desk.
The problem
"We offer twelve services but our website has three pages."
Chiropractic adjustments, physical therapy, sports medicine, prenatal care — each is a distinct service patients search for. A single "Services" page can't rank for all of them. Each unbuilt page is a missed patient.
How Surfaced helps
Surfaced identifies every service you offer that has search demand, generates a dedicated page for each, and deploys it to your site. Each page is optimized for the specific terms patients use when searching for that care.
The problem
"We're losing new patients to the practice that opened last year."
The new practice has a modern website, active Google listing, and shows up in every "near me" search. They might not be better — but they're more visible. In healthcare, visibility is the new front door.
How Surfaced helps
Continuous optimization means your site grows every month. New content, fresh GBP posts, managed reviews, and technical audits that keep you ahead of competitors who set up once and stopped.
The problem
"Our staff doesn't have time to manage our online presence."
Your front desk is already handling scheduling, insurance verification, and patient check-in. Adding "write a Google post" or "respond to that review" to their plate isn't realistic.
How Surfaced helps
Everything is automated and approval-based. Your team gets an email when something needs a decision — approve or reject, one click. No writing, no scheduling, no logging into dashboards. The system does the work.
What you get
Built for healthcare practices
Service-specific pages
Dedicated, keyword-optimized pages for every service you offer — chiropractic care, physical therapy, acupuncture, sports medicine, wellness exams. Each ranking independently for the terms patients search.
Review response automation
HIPAA-conscious AI-drafted responses posted directly to Google via the API. Professional tone, appropriate boundaries, and consistent voice. Positive or negative, every review gets a timely, thoughtful reply.
Google Business Profile posts
Weekly posts about your services, wellness tips, seasonal health topics, and practice updates. Keeps your listing active and positions you as an engaged, caring practice.
Condition & treatment content
Educational content about the conditions you treat and the approaches you use. Patients search for symptoms before they search for providers — be the answer they find first.
Local keyword tracking
Track your rankings for "chiropractor near me," "physical therapy [city]," "sports medicine [neighborhood]" — and see how you compare to competing practices in your area.
AI search readiness
When patients ask AI assistants for healthcare recommendations, your practice is structured to be cited. Structured data, AI-optimized content, and llms.txt ensure you're part of the answer.
Ready?
Your business deserves
to be found
Local search is shifting faster than most businesses realize. Get ahead of the change — before your competitors figure out what it means.
No commitment required. Let's talk about what Surfaced can do for you.